Built around practical growth.

Pioneer Digital brings together finance, operations, client service, technology and hands-on business experience to help trade businesses build stronger systems around the opportunities they already generate.

Strong marketing only works when the business is ready to capture it.

Pioneer Digital was built around a simple idea: before a business spends more to generate demand, it should have a reliable way to respond to, organize and follow up with the demand it already has.

We work with trade and home-service businesses to strengthen the handoff between an incoming call or inquiry and the team responsible for turning that opportunity into booked work. That means practical systems, clear communication, useful reporting and growth strategies that fit the way the business actually operates.

Our mission

Help trade businesses turn more existing demand into booked work.

We improve response, follow-up, organization and visibility so owners and teams can capture more of the opportunities they already generate before spending more to create new demand.

Business minded. Relationship driven.

Our backgrounds are different, but the common thread is the same: understanding how businesses operate, how people make decisions, and how better systems can create better outcomes.

Portrait of Jake Johnson

Jake Johnson

Founder & CEO

My background spans finance, accounting, operations, and business development, with experience across financial services, wealth management, and construction. I’ve spent a combined three years working in and around the construction industry, giving me firsthand exposure to both the financial and operational sides of a business. My experience includes process improvement, financial analysis, reporting, client-impacting projects, and presentations to senior leadership. I also led the integration of new software systems at a mid-sized construction company, helping improve internal processes and support adoption across the business. These experiences have given me a strong understanding of how technology, communication, data, and efficient systems can work together to help businesses operate and grow.

Outside of business, I enjoy traveling, especially when it gives me the chance to visit family and spend time with my two nephews. I also like exploring new places and staying active through hiking, fishing, golfing, getting outdoors, and playing or watching sports. I’m an avid reader as well, with interests in history, geopolitics, economics, technology, entrepreneur memoirs, and the occasional work of fiction.

jakej@pioneerdigitalmktg.com(480) 779-0264

Portrait of Karter Klein

Karter Klein

Founder & President

My background spans finance, client service, operations, and business development, with experience in financial services, hospitality, and entrepreneurship. I earned my degree in Finance from the University of North Dakota and have developed hands-on experience working with clients, managing financial responsibilities, building professional relationships, and supporting day-to-day business operations.

My experience includes financial analysis, budgeting, customer service, sales, business development, and strategic problem-solving. I’ve also worked on entrepreneurial projects involving real estate, client outreach, contracts, and business development, which has given me a better understanding of how businesses operate from both a financial and operational perspective.

Across these experiences, I’ve developed a strong ability to communicate with people, analyze information, build relationships, and adapt quickly to new challenges. I’m especially interested in opportunities where I can combine finance, technology, and relationship-building to help individuals and businesses make better decisions, improve their financial position, and achieve long-term growth.

karterk@pioneerdigitalmktg.com(480) 788-5116

Find out what your missed calls are costing you.

The Revenue Leak Review is a 30-minute call. Bring your monthly call volume, how many go unanswered, and your average job value. We'll work out how many extra jobs it takes to cover our fee, using your numbers instead of industry averages.

Karter Klein

Karter Klein

Founder & President

karterk@pioneerdigitalmktg.com(480) 788-5116
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